YogaX at Stanford Psychiatry

Define to target audiences the YogaX at Stanford Psychiatry Brand:
- YogaX offers comprehensive Yoga Teacher Training programs with a strong foundation in yoga therapeutics and applying yoga principles to enhance public health outcomes
Reinvigorate YogaX’s email marketing and social media presence
Advertising upcoming classes, certifications, free offerings, and teacher training courses.

Develop an owned media strategy
Rebrand outdated assets and templates
Brand new messaging to fit a therapeutic yoga framework
Launch and test Google advertisements
Conduct a comprehensive review of the YogaX website to enhance user experience.
- Increase visibility of action items across all web pages
- Optimizing the website for mobile devices to ensure a seamless and responsive user experience across all platforms
- Streamlining the student conversation process by organizing website information in a clear, concise, and user-friendly manner to minimize friction and facilitate informed decision-making

Maintain a consistent social media presence with three posts per week across all relevant channels
Maintenance and growth of an email list exceeding 800 individuals
Collaborated with the YogaX team to successfully enroll 15 Teachers in a 200-hour training program, generating $52,500 in estimated revenue
Achieve higher levels of user/student engagement and conversion rates

Social Media Samples

Ancestral and Collective Trauma - Community Information Session